CASE STUDY

Obsidian Mobile Detail

Turning ad leads into booked jobs, automatically, for a premium mobile detailing company serving Newport Beach and Orange County.

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The business

Obsidian Mobile Detail is a premium mobile auto detailing company serving Newport Beach and Orange County. It’s my own business, and the first place I build and test every system I sell.

The challenge

Paid ads bring in leads around the clock. Without a system, every reply depends on someone being free to answer, and leads go cold while they wait.

What I built

A pipeline that captures every lead, replies instantly, and keeps the conversation moving, with a person in the loop where it matters.

  1. Lead comes in

    A prospect fills out a Meta lead ad form.

  2. Routed instantly

    A Make scenario picks up every new lead the moment it arrives.

  3. One CRM

    The lead lands in Airtable, the single source of truth for the business.

  4. Instant text

    A personalized SMS goes out through Quo, so the lead hears back right away.

  5. Team alerted

    Lead alerts hit the business inbox, and leads sync to GoHighLevel for follow-up.

  6. Human in the loop

    An AI assistant helps oversee daily operations, and a person approves customer texts before they go out.

Stack: Meta Lead Ads · Make · Airtable · Quo (OpenPhone) · GoHighLevel · Google Workspace

Want this for your business?

Start with a free 30-minute lead-flow audit. We’ll map how leads reach you today and where they leak. Prefer to talk now? Text me at (714) 726-6536.

Get my free audit